The Long Game

Content marketing . . . is a long game. It has a compounding effect, but that means it will take months before you see the true ROI.

When we’re using our mobile devices or sitting at the computer, we want instant results.

That’s why you have so little patience with content marketing, which takes advantage of the dizzying array of online delivery platforms available to you. But if you’re serious about getting results from your online marketing, remember that content marketing is the long game. This point was made eloquently in a post on the Newscred blog headlined Content Marketing ROI: How to Measure Brand Equity, Conversions, and Loyalty.

Here is the excerpt that gets to the core issue:

Content marketing . . . is a long game. It has a compounding effect, but that means it will take months before you see the true ROI.

Unlike SEM, content marketing requires a substantial upfront investment. You need to spend time creating high-quality content (e.g. long form articles, explainer videos) that will capture your audience’s attention. Once you release the content, you’ll see some results, but the true payoff will come months later.

Over time, your content will be indexed and start showing up in search results. If your content is compelling, users will stick around and engage with more of your content – and you’ll start building relationships with them. Eventually, your content-driven traffic will outpace your SEM traffic.

Read the full post here.


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The end of the gym as we know it?

From verywell:

Wearables, digital health tracking devices, streaming fitness content, and different online exercise programs are challenging the concept of traditional fitness delivery models. Gyms and health clubs are no longer limited to “the four walls.” Digital extensions of traditional fitness delivery are emerging, supporting progress and user engagement using technology rather than human intervention. Read the full post.